1223[Book a call]
For early-stage startups

Your design
lead, for $1,223/mo

Early-stage startups can't afford a $180K design lead — so we became one you can. For $1,223/month, we embed with your team to set creative direction, review work, and keep your product and brand sharp as you grow.

[Book a call]
Character 1Æ Labs
Character 2webPunk
Character 3Tor Project
Character 4Foodpanda

Teams hire us for our taste.

exe.aiBlack TorMachine GirlNetrunAeoVisionwebPunkX-XAkashicAkbankFoodpandaAE Labs
[01]What we lead

One subscription.
Design leadership across your team.

Direction

Creative direction your whole team can rally behind.

  • +Creative direction
  • +Design vision
  • +Boards & references
  • +Taste calls

Review

Honest, structured critique on every piece of work.

  • +Design critique
  • +Work reviews
  • +Feedback loops
  • +Approvals

Consistency

One coherent look across brand, product, and visuals.

  • +Brand guardrails
  • +Design systems
  • +Visual QA
  • +Cross-team alignment

Mentorship

Guidance that levels up the designers you already have.

  • +1:1 guidance
  • +Skill growth
  • +Hiring & briefing
  • +Process & rituals
[02]Selected work

Work we've led,
digital and physical.

// Digital03
webPunkwebpunk.com

webPunk

Led the product's design direction end to end — a dark UI system spanning the social feed, chat, desktop app, mobile app, and in-world NPC dialogue, balanced for readability and tone.

Feed screenDialogue with NPCChat screenDesktop interfaceMobile game screen
Akashicakashic.com

Spiritual AI Chatbot

Defined the unique design of a table like UI/UX

Akashic interface
EXEexe.ai

Link-in-bio builder

Directed the whole experience and system states — onboarding flow, brand expression, and the overall feel of the platform.

Web interfaceWarning screen
// Physical05
Candle product
Candle detail
X-Xx-x.com

Global Warming Candle

Led the concept of this candle design. An earth shaped candle - Global warming (get it?)

Rug product
Rug detail
X-Xx-x.com

Dotcom Rug

Designed and helped manage the production stage of the rug.

ApparelApparel
ApparelApparel
X-Xx-x.com

Merch — Apparel

Set the apparel direction — placement, type, and a graphics system that stays consistent from concept to production across every drop.

Necklace productNecklace product
Necklace productNecklace product
AE Labsael.org

Necklace — Jewelry

Led the jewelry brand direction — product styling, lighting, and macro detail that sells the material across the whole catalog.

Product photographyProduct photography
Product photographyProduct photography
Tortorproject.org

Onion Plushies and Keychains

Designed in 3D and help with the manufacturing process. (sold out at DEFCON)

[03]Call
Kuzey, Founder & Design Lead
Direct line

Book a call with our founder Kuzey.

I'm a founder too — and at the early stage, I couldn't afford the design leadership I needed most. I built 1223 to be exactly that, at a price a startup can actually carry. No sales team, no gatekeepers: you talk straight to me. Bring your product, your team, and your goals, and we'll map out exactly how we'd plug in.

+ 30 minutes+ No pressure+ Real direction
[05]Questions

Things teams
ask first.

1What exactly do I get for $1,223/month?+

A dedicated design lead embedded in your team. We set creative direction, review your designers' work, and keep your brand, product, and visuals consistent. We guide the team — we don't replace it.

2Do you do the design work yourselves?+

No. We lead and direct. Your designers or freelancers handle production; we give them direction, critique, and guardrails so the output stays sharp and consistent.

3What if we don't have designers yet?+

We can help you hire, brief freelancers, and set up your process — then lead whoever ends up doing the work.

4Why are spots limited?+

We only embed with 12 teams at a time so each gets real, hands-on leadership. Once every spot is filled, new sign-ups join the waitlist until one opens up.

5How involved are you week to week?+

We join your standups, reviews, and design rituals, and we're reachable async throughout the week for direction and feedback.

6Can I pause or cancel?+

Yes. It's month-to-month. Pause when things are quiet and pick back up later (if there's a spot).